TaylorMade Has Announced the Release of the White SLDR Driver
While TaylorMade was praised for returning to a more classic look with the black finish of the SLDR, it did seem to leave behind the “out-there” image it had recently made with itself with names like “Rocketballz” and the wild finish with the off-center stripe that came standard with the R1. And, while their performance and presence on the PGA Tour is undeniable, there were some out there really loved that matte white finish that came on the R11 and the R1. Those fans that really dig that bold white look are now going have quite a dilemma if they bought the SLDR in black because Thursday morning TaylorMade announced the release of the white SLDR 460cc driver.
On why TaylorMade decided to release the white SLDR, senior director of metal wood product creation Brian Bazzel said:
“The white crown with black button-back delivers a remarkable appearance at address. Many golfers fell in love with white when it came out in 2011, and now we are delivering a limited-edition white SLDR with low and forward CG for more distance when you loft up.”
The 460cc SLDR drivers were released just this past summer, and it was the first time since the R9 that they had made a driver or wood that was introduced first in anything other than white. The previous drivers including the R11, R11S, RBZ and R1 and RBZ Stage 2 models all came in the matte white finish — 2013 did see a R1 Black version. But, it should be noted that the black finish of the SLDR was not a huge surprise. Many expected the latest TaylorMade driver to not be white after an image of a black R1 from the USGA’s conforming equipment list started making the internet rounds in April of last year.
Though many industry insiders were very critical of the release of anything but a black finish driver when the R11 was released, it was a staggering success and significantly increased TaylorMade’s presence on tour. In May 2012 Forbes published an article showing that the TaylorMade market share had increased from 30% in the beginning of 2011 to 52% May 2012.
span style=”line-height: 1.5em;”>It is safe to say that they led the way for other companies to experiment with different color finishes. Adams began making the Speedline in white, Cobra released a limited edition white ZL Encore, and now Nike is receiving rave reviews for the candy red finish on their Covert series. And, like a 4-year-old with a box of crayons in an all white room, Cobra is pushing that envelope by offering 5 colors with their new Bio Cell driver.
The white SLDR is going to be a limited edition run, but TaylorMade has not said where the cutoff is. The white SLDR ($399) will come in lofts of 9.5, 10.5, 12, and 14 degrees. The stock shaft will be a Fujikura Speeder 57 coming in senior, regular, stiff, and x-stiff flex. If you want one get over quick to TaylorMade.com to pre-order your very own white SLDR. Otherwise, test your luck and try to grab one in stores on May 2.