TaylorMade Losing Sergio Garcia, Dustin Johnson?

Is TaylorMade losing Sergio Garcia and Dustin Johnson? Rumors continue to swirl about which professional golfers will be changing equipment sponsors in 2016. While there has been a lot...

Is TaylorMade losing Sergio Garcia and Dustin Johnson?

Rumors continue to swirl about which professional golfers will be changing equipment sponsors in 2016. While there has been a lot of talk over PXG’s push into the PGA Tour market, perhaps another brand we should be examining is TaylorMade.

It is well known that Adidas has been courting buyers for the TaylorMade golf division after declining sales. Even after the latest financial report from Adidas showed some improvement in its golf business, there was no call to keep the TaylorMade brand in house. The recent news that Adidas is also looking to sell its CCM hockey line suggests that the sports equipment juggernaut is dedicated to streamlining its holdings to regain profitability.

It is not a stretch then to imagine that TaylorMade is in no place to be offering its staffers big money contracts. Dustin Johnson, whose contract with TaylorMade ends this year, was known to be shopping the market for new sponsors. Wise guesses were on Johnson going to Under Armour, which was confirmed by the Secret Tour Pro — well, confirmed as much as one can rely on a mystery user account.

Dustin Johnson joining Jordan Spieth on the Under Armour ticket still leaves the question of equipment unanswered. Time to cue more PXG talk?

Definitely more surprising than the Dustin Johnson news is the Secret Tour Pro’s suggestion that TaylorMade will also be loosing one of its brand’s most iconic faces: Sergio Garcia.

The idea that Sergio Garcia would leave TMaG for Titleist is not totally far-fetched. Garcia was a Titleist staffer from the beginning of his pro career through 2002, and he has been known to modify his TaylorMade clubs with special counter weights and grind his own wedges. So it is possible that Garcia is not sold on the equipment and, with TMaG in no position to be extending large contracts, looking elsewhere seems reasonable. Also, Sergio’s “S” logo might be the foundation for Garcia and a new endeavor.

If Dustin Johnson and Sergio Garcia indeed walk away from TaylorMade, the brand will be left with Jason Day and Justin Rose as its primary ambassadors, which is hardly shabby. Assuming that there is no reason for Day or Rose to step away for greener pastures in 2016 as well, TaylorMade-adidas can afford to “trim the fat” while keeping its clubs in the hands of some of the top golfers on Tour. It’s all about increasing the value margin for TaylorMade at this point, and it would appear that they don’t see keeping a large amount of high caliber players worthwhile.

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