Titleist C16 Driver and C16 Irons Photos from Instagram User
For some time, rumors had been afoot of a competitor to PXG in the premium club market — competitor in price to be specific. Most people were hedging on Titleist being the manufacturer to stir the over-priced equipment pot, and that turned out to be the case. Titleist “introduced” the C16 driver that will sell for around $1,000 each and the C16 irons, which will cost around $3,000.
Titleist does their homework, and they realize there isn’t going to be high demand for the C16 (also dubbed Concept Club), so they are planning accordingly: they have only made 1,500 C16 drivers and 1,000 sets of C16 irons. But why even bother with exploring this exclusive price bracket? Does Titleist really have an interest in challenging PXG toe-to-toe in this segment? What is the end game here?
The motivation behind the Titleist C16 endeavor could be a promotional exercise in which Titleist engineers get to flex their design muscles, it could be a means to show consumers that PXG does not have a monopoly on cutting edge technology, or it could be an attempt to eliminate PXG’s virtual Lone Ranger status in the elite price point and prevent them from entering a higher volume segment, something that many have suggest PXG could be headed for. Either way, this is clearly not a profit move by Titleist.
Now, we finally have some real life pictures from mitts of Instagram user @japanesegolfpro. Don’t be surprised if you don’t see these clubs pop up at your local course