Innovation. It’s a term synonymous with the golf industry . . . or so golf company executives would have you believe. The reality is innovation isn’t occurring as frequently as equipment manufacturers, club manufacturers specifically, would have you believe. Multi-material construction? Yeah, that’s been around for decades, and Callaway didn’t let TaylorMade forget that, and Mizuno was shouting that THEY actually did it before both of them while nobody listened.
Somewhere in your golf bag where innovation is rarely a consideration is the divot repair tool. And I get it — who cares about a divot repair tool? Even while typing that I’m nodding my head and frowning as I’m one step away from saying out loud — to myself, mind you — “Yeah, who cares about a divot tool? A tee does the job! I’ve said that in every other review we’ve done of a divot tool.” But how good of a job do tees actually do when trying to repair a divot? Not very good at all. Everybody wants to look like that pro who walks up to his crater after spinning it back 10 feet and perfectly repair the hole with a couple quick jabs, but most of us know that we end up doing more damage than just leaving the divot alone all together.
Innovation, remember? Pitchfix USA has found some room for innovation in the divot repair tool, and the result was the Twister 2.0 divot repair tool.
From the release:
The Twister’s patent pending exclusive technology features a revolutionary 3-pronged metal retractable system that out performs all other divot repair tools.
Pitchfix’s patent pending technology allows Twister 2.0 to work even more effectively than the original, says the company: the golfer simply pushes it in and out of the affected area, restoring the ground and relieving compaction simultaneously. This quick and simple procedure, according to Pitchfix, results in better repairs that recover quickly, making it virtually impossible to do damage with the tool.
At risk of sounding like a 2 a.m. infomercial, it’s really just that simple. Stick the prongs into the center of the divot and pull straight out. The Twister 2.0 doesn’t leave uneven spots, it doesn’t pull dirt up through the turf, and the greenskeeper will love you for it.
The Pitchfix Twister 2.0 divot repair tool is available now at retail locations such as the PGA Tour Superstore for $16. Find out more at PitchfixUSA.com.